This page lists proper primary and secondary logo usages for the NTMA brand logos.
Our Logo and Consistency.
The NTMA logo should never be recreated or typeset. Only official logo files should be used in communications. The NTMA logo as shown here will serve as the organization’s primary logo and trademark. Other organizational trademarks may appear on collateral produced by vendors and NTMA departments specifically mandated to use these trademarks.
Marketing staff can use this guide as a platform to focus their initiatives. Lead communicators can use it to provide examples for the creation of new, impactful stories. Designers can gain an understanding of the preferred typography, color palettes, photography and design elements to give life to their creations.
Primary Usage
FULL COLOR (STACKED)
The primary color option for our logo is full color. It is intended to be used on lighter backgrounds and uncomplicated images in order to maintain legibility.
Primary Usage
FULL COLOR (HORIZONTAL)
The primary color option for our logo is full color. It is intended to be used on lighter backgrounds and uncomplicated images in order to maintain legibility.
Secondary Usage
ONE COLOR (STACKED)
The secondary color option for our logo is 1-color. Just like the primary logo, it is intended to be used on lighter backgrounds and uncomplicated images in order to maintain legibility.
Secondary Usage
ONE COLOR (HORIZONTAL)
The secondary color option for our logo is 1-color. Just like the primary logo, it is intended to be used on lighter backgrounds and uncomplicated images in order to maintain legibility.
Badge Usage
FULL COLOR
The Badge should only be used for designation of membership. To be printed for window stickers and used as an icon in the footers of member websites.
NTMA Icon
FULL COLOR
This third-option logo is to be used in spaces where size is an issue. Merchandise and promotional items are also an ideal vehicle for this icon. This mark should also be used for social media avatars.
Keep the words The National Terrazzo and Mosaic Association and the acronym NTMA consistent. Keep the letters in NTMA capitalized and in the same font size and style as the surrounding content. Do not combine any part of the NTMA brand with a company name, other trademarks, or generic terms. Avoid representing the NTMA brand in a way that implies partnership, sponsorship or endorsement. Do not make the NTMA brand the most distinctive or prominent feature of third party materials. Do not combine NTMA with your own brand.