This page lists additional usage guidelines for the NTMA brand logos along with improper use examples.
Acceptable logo usage on colors and images.
The options are based on color contrast and light, uncomplicated or muted images.
UN-acceptable logo usage on colors and images.
The options are based on poor contrast, incompatible colors and bright, busy images.
Improper logo usage.
Here are a few examples of practices to avoid.
Don’t alter the placement or scale of the elements.
Don’t stretch, condense or change the dimensions of the identity.
Don’t skew or bend the identity in any way.
Don’t crop the logo.
Don’t alter or replace the typefaces of the identity.
Don’t add or remove any elements to the identity.
Don’t rotate the identity.
Don’t rearrange the placement of the type within the identity.
Don’t use colors other than those specified in this document.
Don’t use drop shadows, strokes or other visual effects.
Ensuring that clear space is maintained.
For legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here. Use the text height as a measuring tool to help maintain clearance.
Ensuring that clear space is maintained.
Never reproduce the logo at widths smaller than 2” (Horizontal) and 1” (Stacked and the icons) or 175 pixels (for screen). There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark.
